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All About Facebook Groups for Fundraising
Facebook groups made a comeback this year. Not to be confused with what used to be known as a Facebook group, the new and improved Facebook group allow you to do more with less. Do you only want to...
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5 Commandments of Good Email Newsletters
So you want to start an email newsletter? Congratulations! Email is one of the best channels you can use to connect with your community. Outside of needing a person’s email address, there are a few...
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Email Fundraising is Still King
Photo by mattwi1s0n Last week you saw the infograph comparing the generosity of Mac users and PC users. A conclusion from this Razoo study was that–platforms aside–email fundraising is still the king...
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Using Blogging & Email Marketing For My Nonprofit
Last week we looked at how Facebook, YouTube and Twitter fits in with your organization’s overall marketing strategy. This week we’ll take a look at how blogging and e-mail marketing fit in with your...
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Build Donor Loyalty with Email List Segmentation
A child pays attention when you mention cookies or a piece of fruit. In a similar way, segmentation is based on the idea that a message is most effective when it reaches the right audience. The...
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5 Email Strategies to Improve Your Fundraising
By now, you probably realize that email is still the most effective way to get people to donate to your nonprofit. (Read this for a reminder.) And if you’re like most people, you realize that getting...
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6 Ways to Use Pictures for Fundraising
Photo courtey of sneakerdog Last week, I featured 6 ideas on how your nonprofit can capture images of the work you do. But now what? How do you use those images? Here are 6 ways you can use...
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Five Ways to Thank Donors for Thanksgiving
Photo by Joe Shlabotnik If you’re in United States you know that Thanksgiving is right on top of us. And if you’re like most nonprofits you’ve been extremely busy wrapping up the week. But did you...
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Five Ways to Convert More Donors with Email Marketing
Like social media, email marketing is where you nurture constituent relationships. But e-mail is different from social media in a few critical areas: Privacy and Intimacy – E-mail is not a public...
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6 Steps to Building Your Email List With Facebook
Are you offering your donors a carrot? (Photo by kathryn_rotondo) For many nonprofits, email is the bridge that Facebook fans frequently walk across on their way to becoming a donor. This means having...
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